A well written, well put together, well focused magazine is a thing of beauty. It presents its subject matter in formats light on the distractions, unlike the Internet and television. A mens magazine can focus on body building, business, cars, provocatively photographed women, sports. A Toronto magazine can focus on the concerns and attractions of the city. In fact, Toronto, Canada's magazine Mecca, has a large enough population, some 5.5 million, to support a number of weekly and monthly publications all on its own.
A mens magazine can tell stories in words and pictures about topics of interest to men. Glossy photos of scantily clad women is only one possibility for mens magazines. Sports, mens fashions, business, entertainment, cars and other gadgets are all suitable topics. But, sure, scantily clad women help.
Magazines are relaxing in a way that digital magazines can never match. There are built in distractions online. By and large, the layout online is scattered, with text snaking its way between flashing ads, video links and small, poor quality pictures. A travel magazine can sweep you away to anywhere in the world, with incredibly evocative, highest quality photographs and compelling text that has been researched and polished. A sports magazine, replete with incredible action shots, puts you right on the playing field.
In Canada, it is common for a major newspaper to include a monthly glossy magazine. Subjects of these types of full color magazine inserts include a monthly business magazine, a quarterly glossy dedicated to automobiles, an annual brides magazine and a travel magazine. The Toronto mens magazine section has fewer entries.
The largest circulation genre in the industry are celebrity gossip magazines. Of the big glossies, women's fashion mags including bridal magazines, are number two. As for the mens magazine genre, the range of sub-genres is long. The mainstream general interest mens magazine covers fashion from a very conservative perspective and combines this with bright, sardonic writing and soft focus photo spreads of attractive starlets.
The path of the mens magazine was forever altered in 1960. That is the year that a British court ruled, in an obscenity case concerning Lady Chatterly's Lover, a 1928 novel by D. H. Lawrence, that people have a right to read and view obscene material. Two hundred thousand copies of the book were sold over the next week and three million were sold over the next two years. Today, mens magazines that prominently feature nude women are considered generally acceptable.
For a sports fanatic, a sports magazine is not just a way to connect to his favorite team. A sports magazine can connect a reader to a sport as a whole. The well written backstory can connect readers to performers in sports that the reader is not normally a fan of.
The greatest magazine market in Toronto is the Toronto Sports Magazine market. The mens magazine market is the most poorly served genre. It seems the product imported from the United States is too much competition for a made in Canada attempt.
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Canadian Travel Magazine offering articles on fashion, lifestyle, fitness, and other related topics.
